the pitch deck.
A deconstruction of every slide, with examples of what works, what falls flat, and what to leave out. Plus the appendix slides that quietly close rounds.
- 01how to write a pitch deck that actually closes a round (2026 edition)13 min
A slide-by-slide guide to the pitch deck investors actually want to see in 2026 — what to include, what to cut, and the appendix slides that quietly close rounds.
#pitch-deck#fundraising#seed#series-a - 02the problem slide: how to anchor a pitch deck in real pain7 min
Why most problem slides fail (they're too generic), and how to write one that makes investors lean in. With examples of what works and what doesn't.
#pitch-deck#problem-slide#narrative - 03the traction slide: how to show numbers that close rounds9 min
The slide investors look at hardest. What to show, what to hide, what to chart, and how to handle the awkward case where your traction is early.
#pitch-deck#traction#metrics#growth - 04tam, sam, som — done honestly: how to size a market without losing credibility9 min
The market sizing approach that earns credibility instead of burning it — bottom-up math, real customer counts, real ACVs, and how to talk about expansion paths.
#tam#sam#som#market-sizing - 05common pitch deck mistakes that quietly kill rounds8 min
The pitch deck antipatterns that investors notice instantly — buried metrics, vague asks, padded team slides, mission statements, and the small mistakes that signal a founder isn't ready.
#pitch-deck#mistakes#antipatterns#fundraising