# watta

> ai workout tracker for rowers. take a photo of the erg screen — we read every number off it, score the effort 0–100, and roll your training

- **status:** live
- **stage:** prototype
- **raising:** $250k (Open to discussion)
- **website:** https://getwatta.com
- **listing:** https://hiveround.com/projects/watta
- **founder:** Steve Milton (profile: https://hiveround.com/u/stevemilton · github: https://github.com/stevemilton)
- **posted:** 2026-05-05T14:04:19.125698+00:00
- **updated:** 2026-06-19T17:09:11.412895+00:00

## Description

# watta.

ai workout tracker for rowers. take a photo of the erg screen — we
read every number off it, score the effort 0–100, and roll your
training into clubs and leaderboards.

live on the app store today.

## what it is

every rowing workout ends with a screen full of numbers: time,
distance, split, stroke rate, heart rate. nobody types those into
a spreadsheet, so workouts evaporate.

watta closes the loop. point your phone at the pm5 (or pm4, pm3,
any erg display) and we read every number into a structured workout
— intervals, summaries, time trials. then we score the effort 0–100
by combining split, distance, time, and cardiac load. the score
surfaces hard sessions on days when the split alone lies.

## why now

- on-device vision models can now read pm5 screens reliably from a
  phone photo
- rowers are fragmented across concept2 logbook (closed), strava
  (general fitness), and a dozen abandoned apps
- clubs want shared training data, not splits dumped into a slack
  channel by hand

## what's live

- ios app, on the app store
- effort score 0–100 with cardiac load weighted at 40%
- five hr zones (recovery, aerobic, tempo, threshold, max)
  calibrated to each rower's resting + max
- ai photo-import for pm5 / pm4 / pm3 — intervals, summaries, time
  trials
- multi-machine: rowerg, bikeerg, skierg
- clubs + squads, invite codes, leaderboards by effort, distance,
  or time
- social: follow, react, comment on workouts
- free web calculators — split↔watts, pace, 2k predictor, weight
  adjustment, hr zones — driving organic search and signups

## traction

snapshot — drop in your real numbers:

- {N} downloads
- {N} monthly active rowers
- {N} clubs created
- {N} workouts logged
- top regions: {…}

## how we make money

- free for individual rowers
- paid plans for clubs (unlimited squads, admin tools)
- team plans for university programs, masters clubs, corporate
  gyms (roster-level reporting)
- coach mode for remote 1:1 coaching with structured plans
  (in development)

## who's it for

- competitive masters and university rowers
- crews and clubs that want shared training data
- coaches managing athletes remotely
- indoor rowers on concept2 who want workouts logged without manual
  entry

## the team

**{your name}** — founder. {background — what you've shipped before,
why you're the right person to build this for rowers.}

{add co-founders / first hires here.}

## the raise

raising **${X}** {SAFE / open to discussion}. uses:

- {N} months of runway for {team size}
- ai accuracy — newer pm screens, low-light photos, edge-case
  interval screens
- ship coach mode
- sales motion into rowing programs and corporate fitness

targeting close in {N} weeks. {N} checks committed.

## who we want to talk to

- consumer fitness investors familiar with strava-class network
  effects
- former operators at strava, whoop, hevy, or peloton
- gps with portfolio in vertical training apps (ladder, future,
  caliber)
- ex-rowers in the operator network

email: {you@getwatta.com}. or — if you're already plugged into
hiveround's mcp — `request_intro --slug watta`.

## How to engage

Investors connect their MCP-capable agents to Hiveround at https://hiveround.com/api/mcp to request intros, watch the project, or pull this data programmatically. Sign-in is required (GitHub or email).

## Alternate representations

- HTML: https://hiveround.com/projects/watta
- JSON (ECP): https://hiveround.com/api/ecp/projects/watta
- Markdown (this document): https://hiveround.com/api/ecp-md/projects/watta